TikTok Ads
Audience discovery, awareness, traffic and creative-driven campaigns.
The right work.
Moving together.
Whether you need support with a single campaign, qualified sales meetings, or an entire customer acquisition project, ONYX45 brings the people, processes and execution together.
Choose the support that fits.
| Your scope | Standalone services | Fully managed growth project |
|---|---|---|
| A focused scope | One campaign or outreach workstream | Connected customer acquisition activities |
| Coordination | ONYX45 manages the agreed service; you connect it to the wider plan | ONYX45 coordinates strategy, advertising, outreach, lead handling and meetings |
| Reporting | Service-specific activity and performance | A connected view across the agreed growth project |
| Best suited to | A defined need or existing in-house coordination | Companies that want the work connected from start to finish |
These examples illustrate possible scopes. Deliverables, responsibilities and timelines are agreed before work begins.
01REACH THE RIGHT PEOPLE
Paid Advertising
Advertising built around your business.
From campaign strategy and audience targeting to launch, optimization and reporting, ONYX45 helps businesses plan and manage paid advertising campaigns built around their goals.
The right advertising channels depend on your audience, objectives and market. We help you select and manage the approach that fits your business.
Request a ProposalWhat this can include
We develop a campaign approach based on your objectives, positioning, ideal customers, available budget and the actions you want your audience to take.
We identify relevant customer segments, demographics, interests, search intent and geographic markets to guide targeting decisions.
We assess suitable channels against your objectives, audience and resources, and agree the platform mix before setup.
We prepare the campaign structure, platform configuration and agreed assets, check the setup and coordinate launch.
We plan conversion tracking, agree performance indicators and identify measurement requirements and any technical support needed.
We review available performance data and adjust targeting, budgets and campaign settings within the agreed scope.
We report on agreed metrics, explain what the results indicate and recommend practical next steps.
What we work towards
A clear campaign plan, an agreed budget and reporting connected to your objectives.
Example engagementAn advertising pilot with a campaign plan, agreed launch scope, tracking guidance and a performance review.
Advertising budgets are paid separately from management fees. Results depend on factors including your offer, creative, audience and market; specific outcomes are not guaranteed.
Where applicable, ONYX45 may receive referral compensation from advertising platforms, subject to the relevant terms and disclosures. Any applicable arrangement should be discussed before you commit.
Advertising campaigns & targeting
We shape the campaign around your objectives, target audience, geographic market, available budget and customer acquisition goals, then assess which advertising platforms suit the plan.
Platforms we can work with
Meta Ads
Facebook and Instagram campaigns for awareness, engagement, leads and customer acquisition.
Google Ads
Search-led campaigns that reach audiences showing relevant intent.
Other channels
Additional platforms may be considered depending on your business, objectives and available resources.
How we work
- 01
Discover
We learn about your business, objectives, audience and available resources.
- 02
Plan
We define the advertising approach, campaign structure and suitable channels.
- 03
Launch
We prepare and activate the agreed campaigns.
- 04
Improve
We monitor performance, optimize and report on progress.
02QUALITY OVER QUANTITY
Lead Generation & Appointment Setting
Build a considered route to decision-makers. We focus on relevance, clear qualification and business conversations worth having.
Request a ProposalWhat this can include
We agree which companies and decision-makers fit your offer, including useful qualification criteria and exclusions.
We research relevant target accounts and business contacts, organizing the findings for focused outreach.
We plan relevant messaging and conduct agreed outreach, including cold calling where appropriate and lawful.
Where lawful, we plan relevant business emails and follow-up, respecting applicable privacy rules, objections and opt-outs.
We qualify interest against agreed criteria and coordinate sales appointments with relevant prospects. Any meeting commitments are defined in your agreement.
We organize outreach activity, lead status and follow-up responsibilities, with reporting that shows progress and next actions.
What we work towards
An agreed target profile, clear qualification criteria and a structured view of outreach and follow-up.
Example engagementA B2B prospecting project with a target profile, researched accounts, outreach messaging and organized follow-up.
Outreach must follow applicable privacy and marketing laws. Any meeting commitments, qualification rules and commercial terms belong in a specific client agreement; this website does not promise a guaranteed number of meetings.
03THE COMPLETE GROWTH PROJECT
End-to-End Growth Management
Our flagship service connects marketing, sales and execution in one coordinated customer acquisition project. We plan the work, manage the moving parts and keep the whole journey visible — from the first campaign to lead handling and booked sales meetings.
Request a ProposalWhat this can include
We bring your acquisition goals into a practical plan with agreed priorities, deliverables and responsibilities.
We coordinate campaign planning, launch, management and optimization as part of the wider acquisition project.
We connect target account research and outreach to the same customer profile, offer and campaign priorities.
We organize incoming and outbound opportunities, agree qualification criteria and coordinate timely follow-up.
We coordinate qualified sales conversations and handovers, so the next step and owner are clear.
We manage dependencies, responsibilities and progress across the agreed marketing and sales activities.
We bring agreed indicators into a connected progress view and use the findings to recommend improvements.
What we work towards
One coordinated plan, clear ownership and connected reporting across your customer acquisition activities.
Example engagementA coordinated growth project with a shared roadmap, named responsibilities and connected campaign and sales reporting.
Growth. Managed.
Request a ProposalNot sure where to start?
Tell us about your business and we’ll explore the right approach together.